Brainient raises $1.8M to make video advertising more effective

 

Our mission at Brainient is to help advertisers make their video ads more effective. In order to get closer to that mission, we’re announcing that we’ve closed a $1.8M funding round from a collective of strategic investors. The round was led by Prague-based Credo Ventures. Other backers include Atlas Venture (investors in DataXu, AdSafe Media, OwnerIQ) and Estag Capital (investors in RevenueMax, Germany’s leading yield optimisation platform). Existing investors Sherry Coutu and 500Startups also participated in the round.

We’ll be using the financing to expand our client services and technology teams, by expanding our London and Bucharest offices and opening a new office in New York.

We’ve enjoyed exceptionally strong growth through 2011, with nearly 100 campaigns served over the year for customers like Samsung, Volvo, Canon with our BrainRolls product – generating, on average, three to five times higher CTRs than non-interactive pre-rolls. We also launched BrainAds, the first personalised video retargeting platform in the world helping customers like GetTheLabel and GlassesDirect get click-to-sale conversion rates of up to 10%.

The new funding will help us accelerate our growth in 2012 and continue innovating in the video advertising space. We’re thrilled to have such a fantastic list of new investors on board and we look forward to making our customers incredibly happy in 2012 as well.

You can find the press release here.