Orla Barrett has joined social shopping site Styloko.com as its new marketing director from Mr Porter.

Barrett was Mr Porter’s first marketing hire and has now been tasked with establishing Styloko as a global fashion destination.

With more than a decade of marketing experience behind her, having also served as a product marketing manager for Google, Barrett’s expertise in building a luxury brand, social media, and digital marketing strategies are hoped to be an asset to the brand as it looks to communicate its offering to customers.

“Orla is a fantastic addition to the team. With a background in fashion as well as technology she immediately understood our vision…Orla’s role will be to find innovative ways to introduce more shoppers to the convenience of the Styloko experience,” commented Styloko co-founder Ivailo Jordanov.

Barrett added: “As a self-confessed techy and Google alumni, Styloko’s innovative technology really appealed to me, and from a marketing perspective it’s always exciting to promote a product which is truly the first within its field. Following my experience of launching Mr Porter this role provides a fresh challenge and I look forward to communicating Styloko’s visionary features to a new audience.”